Let’s get intros out of the way first. Pat McGrath holds many titles: Iconic makeup artist, Global Creative Director for P&G working on brands like Covergirl, Max Factor, Dolce & Gabbana, and creator of a breakthrough cosmetics company that is set to launch later in 2016. I was already excited when I heard the news earlier this fall. Aside from her work as a makeup artist, she is a brown girl that is slaying the beauty industry. That’s as dope as it gets. So you can imagine how hype I was when I found out–thank you Internet–that we don’t even have to wait any longer because on October 29th, yes as in tomorrow, Pat McGrath is releasing her debut product Gold 001 at 12 pm. But wait…that’s not even the best part.
Gold 001 is unlike any beauty product I’ve seen. First, it’s a stunning shade of gold…I mean it just screams luxury. Then, it’s packaged with a spatula, a mixing liquid, and an additional empty black case. Oh, and it’s covered in gold sequins.“What’s the spatula and liquid for??” I’m glad you asked ;).
Gold 001 is the epitome of versatile. Depending on the brush, whether you use the mixing liquid, and how you apply it it can be anything from an opaque wash of gold eyeshadow, to the most precise and pigmented eyeliner, to a dazzling highlighter. You can use it anywhere. Brows, cheeks, lips, eyes. Listennnn just glowing and flourishing out here!
We got a sneak peek of Gold 001 on the Prada Spring 2016 runway, and now using the Pat McGrath Labs platform, it’s available tomorrow at 12 pm for $40. But you guys…there’s only 1,000 available. Y’all just better be ready ;-).
Will you be trying to grab this debut product from Pat McGrath Labs?
**Photos via Pat McGrath Labs <3